It's not Kentucky Fried but it might be "Slow-Roasted Lemon Pepper Chicken" - to go. It's all about Four Seasons Hotel Atlanta's Dial and Dine Promotion.
Park
75 is the hotel's four-star restaurant. Each week, the culinary team, led by
executive chef Robert Gerstenecker, came up with a meal they'd like to eat at
home with their own friends or family. A new menu went up on the hotel's web
site each week, and diners placed orders on Wednesday for a Friday pick-up. The
tab: $25 per meal..
One recent Park 75 To Go menu included: Field Green Salad with Balsamic Vinaigrette; Apple Sourdough Bread with Vidalia Onion Butter; Slow-Roasted Lemon Pepper Chicken; Sautéed Fingerling Potatoes and Grilled Seasonal Vegetables; and Bourbon Pecan Pie.
We asked Marsha Middleton, public relations spokesperson for the hotel, about how it went. She told us the following:
- People loved it for its conveniences and mainly because it's the Park 75 cuisine they have come to know and love - without having to be at Park 75.
- It served as an introduction for customers who have never been to the restaurant and also a reminder to those who hadn't been in a while.
- It generated more business for the restaurant itself because of local publicity. Also, Dial and Dine customers became intrigued by a "Kitchen, Uncorked" program where the chef offers a three course meal, with wine pairings for each, for just $40.
- Dial and Dine allowed people (especially locals) to view Park 75 as a restaurant they can visit for other than a special occasion, a stereotype associated with many hotel restaurants.
While Dial and Dine is on holiday hiatus for now, it reverted to the Turkey To Go deal that was a successful 2008 program, now being repeated. Here's the deal: Thanksgiving dinner for 8 -- $195 plus taxes and tips. That includes an 18-pound turkey and many trimmings - an amazing deal for a Four Seasons.
- By Harvey Chipkin