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How One Luxury Hotel Brand Partnered with a Fragrance Fiend for Fun, Fame and Fortune
Rosewood Hotels, operators of some of the world’s finest lodgings, teamed up with Chandler Burr, perhaps the world’s only – or at least best known – Scent Critic. Burr, a regular contributor to The New York Times and author of “The Emperor of Scent: A Story of Perfume, Obsession and the Last Mystery of the Senses,” to create a series of Scent Dinners at its properties.
A sampling: at New York’s legendary The Carlyle, Burr paired
freshly baked bread with a perfume from a niche Parisian house called
Bois Farine, with a whiff of baking flour. A sake was paired with the
perfume Sake from Fresh – you get the picture, or rather the scent.
During the dinner, Burr might ask guests to identify an aroma; or ask
“What food could be in this legendary perfume?”
Since that redolent debut, Rosewood has held more Scent Dinners
around the country. At the Inn of the Anasazi in Santa Fe,, the
property sold out 30 seats at $140 per seat, plus tax and tip. The
price was even higher at the brand’s Los Cabos and Dallas properties.
While the dinners may not produce huge revenues, the payoff in publicity has been spectacular.
Harvey Chipkin
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