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A Bestselling – Positive – Non-Vanity -- Book About Your Company
Ritz-Carlton teams up with well known author and speaker to produce a business book about the hotel company’s service culture – selling 15,000 copies in first couple of months.
It sounds like a marketer’s dream come true. A best-selling business author comes to you and offers to write a book about your company’s service culture. No money changes hands and the book takes off.
That’s what happened at Ritz-Carlton, according to Vivian Deuschl, vice president for public relations, who worked closely with Joseph Michelli in producing the book, called – take a breath -- “The New Gold Standard: Five Leadership Principles for Creating a Legendary Customer Experience Courtesy Of The Ritz-Carlton Hotel Company.”
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Ritz-Carlton Chicago Seeks To Take the Hassle Out of Travel with Storage, and Providing 100 Essentials - Including Contact Lens Cases and Yarmulkes
Ritz-Carlton-Chicago, a Four Seasons Hotel (because of long ago branding legacy) is always voted one of the top luxury hotels in the country (It was recently named “Best Hotel in the U.S. by Conde Nast Traveler for a seventh year) – and is always seeking to outdo itself, has introduced a ”Stay As Long As You Like” program that seeks to make the hotel an all-purpose hassle and stress easer.
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A Jean Georges Private Cooking Lesson With a Stay at Trump New York
Jean Georges Vongerichten, one of the world’s most renowned chefs, has
a restaurant in the Trump International Hotel in New York – called Jean
Georges --which the hotel claims is the only hotel restaurant in town
boasting a chef of such acclaim. In addition, the restaurant handles
room service and catering. To make the most of that connection the
hotel put together an $8,999 Jean-Georges Culinary Master Course that
includes:
* A two-hour private cooking lesson with Jean Georges
* Three nights in an Executive Park View Suite
(there is a three-night minimum)
* A three-course dinner with a bottle of champagne
* Breakfast for two daily at Nougatine
* A signed copy of Asian Flavors of Jean-Georges, a cookbook
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June 4 (Bloomberg) – by Jason H Harper. ``Cool shirt,'' says the receptionist by way of a hello, noting my T-shirt with a print by artist Jean- Michel Basquiat. With a prime Tribeca location on Greenwich Street and a co-owner in Robert De Niro, New York City's Greenwich Hotel.
Harper says the Greenwich is a study in measured cool. So, no geeks in bad suits behind the desk, nor Times-Square-seeking tourists in front of it.
Oh, yes-Prices? $475 to $1400—and some promised amenities still in a state of Coming Soon.
MORE- http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aPDv9zy1bccA
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Lots of Buzz about Travelzoo, of course. And their newish President
C.J. Kettler, too. Have a look at this appealing promotion copy on the
Travelzoo site:
Enjoy the beautiful spring weather and treat yourself to an upscale
weekend in Manhattan. The luxurious Jumeirah Essex House hotel has
just released a special rate of $329 per night for Friday-Sunday stays
through June 1. Plus, a FREE daily breakfast for 2 (a $66 value) is
included for your stay. Here's where the deal gets even hotter: Stay
both Friday and Saturday nights and Sunday is 50% OFF, effectively
bringing the rate down to an incredible $274 per night. We rarely see
this upscale hotel running for less than $500 per night, so even if you
can only take advantage of the Friday- and Saturday-night rate, you'll
still rack up terrific savings.
What factors drive Travelzoo’s success with s uch discounts? “A
combination of how much the trip has cost in the past, how much
individual components would cost, and more,” Kettler says. “We don’t
break out luxury as a segment because we see it as aspirational. If you
can afford it you will buy it.”
Travelzoo, which claims 11 million registered users, works with
suppliers to come up with good deals—and then charges them to appear on
the site.
Harvey Chipkin
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