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Who's Doing What That Worked Print E-mail

ritzchicago.jpgThrough the year, Luxury Travel 360 regularly published articles about promotions that were creative - and that worked effectively to generate ROI in the form of business driven, publicity garnered, image enhanced, etc. We went back to some of these promotions to see if they were still in place, and still creating brand buzz, or if they had ended to make way for other initiatives.

Here's an update on the staying power of several innovative promotions we covered.

Ritz-Carlton Chicago's  "Stay As Long As You Like" program enables guests to store clothing and other items (including, in one case, a Christmas tree) to ease their packing and unpacking chores.

According to Michele Grosso, the general manger, "The program continues to be an extremely popular service for our frequently returning guests. We have storage closets full of their clothing and other items -- one guest even stores a guitar with us. We not only store their items, we place them in the guest rooms according to their preference. And when they leave, we pack up the items for them.

"For guests who come several times a month," says Grosso, "this allows them to travel lightly, avoiding baggage fees at airlines. They literally walk off the airplane and find their hotel room just as they left it -- with all the conveniences and necessities of home." 

"Our return on the investment, " says Grosso, "is a happy guest who continues to make our hotel their home."

Dinner in Bed on the Beach program at the Four Seasons Hotel Bali,---guests  who reserve enjoy a lavish five course dinner-in bed-on  beach- naturally. We checked back with Putu Indrawati, a resort spokeswoman, who told us, "Yes, we are still hosting the dinner twice a week every Tuesday and Saturday (it had been expanded from once weekly).  We still get a very high level of interest from couples and honeymooners."

And how about Scent Dinners at Rosewood Hotels where dishes were paired with scents by the brand's "scent consultant." While those dinners did sell out, they have run their course, according to Kersten Rettig, a spokesperson. She adds that there are plans for a different food & beverage program next year to help celebrate the brand's 30th anniversary.

Meanwhile, Rosewood has maintained a very popular Hot Type program, where they provide free advance copies of New York Times best selling authors new releases before they are available in stores.

The brand also recently introduced a Flip Digital recorder for Rosewood, in which guests may borrow the popular Flip camcorders to record their vacations; more, the hotel will burn a DVD and send the videos home with them.

- Harvey Chipkin

 
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