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Kettler of TravelZoo - Print E-mail

Lots of Buzz about Travelzoo, of course. And their newish President C.J. Kettler, too. Have a look at this  appealing promotion copy on the Travelzoo site:

Enjoy the beautiful spring weather and treat yourself to an upscale weekend in Manhattan.  The luxurious Jumeirah Essex House hotel has just released a special rate of $329 per night for Friday-Sunday stays through June 1.  Plus, a FREE daily breakfast for 2 (a $66 value) is included for your stay. Here's where the deal gets even hotter: Stay both Friday and Saturday nights and Sunday is 50% OFF, effectively bringing the rate down to an incredible $274 per night.  We rarely see this upscale hotel running for less than $500 per night, so even if you can only take advantage of the Friday- and Saturday-night rate, you'll still rack up terrific savings.

What factors drive Travelzoo’s success with stravelzoo_logo.gifuch discounts?  “A combination of how much the trip has cost in the past, how much individual components would cost, and more,” Kettler says.  “We don’t break out luxury as a segment because we see it as aspirational. If you can afford it you will buy it.”

Travelzoo, which claims 11 million registered users, works with suppliers to come up with good deals—and then charges them to appear on the site.

 

Harvey Chipkin

 
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From the Editor

Ipsos Mendelsohn and American Express Publishing-Harrison Group
Offer Fresh Insight on Consumer Behavior in 2010


According to new studies from two blue-chip research sources, Ipsos Mendelsohn and American Express Publishing - the affluent are not only ready to travel -- they are frequently going to spend more on it. While the Ipsos study focused on intent and American Express Publishing on mindset, they both point to a surge in affluents taking to the road (Amex sees an increase of 6 to 8% in spending on all luxury categories). Interestingly, both studies agree on a positive attitude despite lingering concerns about the economy. Here's a look at the highlights of both 2010 studies.

LuxuryTravel 360 has long looked to the affluent as a burgeoning market in business and leisure travel, fueling growth in more affordable, common sense luxury - less glitz and glamour, but ready to pay extra for memorable family experiences and genuine local culture.

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