Four Seasons Dining -- To Go? Neat Package, and Thanksgiving, too
It's
not Kentucky Fried but it might be "Slow-Roasted Lemon Pepper Chicken" - to go.
It's all about Four Seasons Hotel Atlanta's Dial and Dine Promotion.
Park
75 is the hotel's four-star restaurant. Each week, the culinary team, led by
executive chef Robert Gerstenecker, came up with a meal they'd like to eat at
home with their own friends or family. A new menu went up on the hotel's web
site each week, and diners placed orders on Wednesday for a Friday pick-up. The
tab: $25 per meal..
One recent Park 75 To Go menu
included: Field Green Salad with Balsamic Vinaigrette; Apple Sourdough Bread
with Vidalia Onion Butter; Slow-Roasted Lemon Pepper Chicken; Sautéed
Fingerling Potatoes and Grilled Seasonal Vegetables; and Bourbon Pecan Pie.
We asked Marsha Middleton, public
relations spokesperson for the hotel, about how it went. She told us the
following:
People loved it for its
conveniences and mainly because it's the Park 75 cuisine they have come to know
and love - without having to be at Park 75.
It served as an introduction for
customers who have never been to the restaurant and also a reminder to those
who hadn't been in a while.
It generated more business for
the restaurant itself because of local publicity. Also, Dial and Dine customers
became intrigued by a "Kitchen, Uncorked" program where the chef offers a three
course meal, with wine pairings for each, for just $40.
Dial and Dine allowed people
(especially locals) to view Park 75 as a restaurant they can visit for other
than a special occasion, a stereotype associated with many hotel restaurants.
While Dial and Dine is on holiday
hiatus for now, it reverted to the Turkey To Go deal that was a successful 2008
program, now being repeated. Here's the deal: Thanksgiving dinner for 8 -- $195
plus taxes and tips. That includes an 18-pound turkey and many trimmings - an
amazing deal for a Four Seasons.
Ipsos Mendelsohn and American Express Publishing-Harrison Group OfferFreshInsight on Consumer Behavior in 2010
According to new studies from two blue-chip research sources, Ipsos Mendelsohn and American Express Publishing - the affluent are not only ready to travel -- they are frequently going to spend more on it. While the Ipsos study focused on intent and American Express Publishing on mindset, they both point to a surge in affluents taking to the road (Amex sees an increase of 6 to 8% in spending on all luxury categories).Interestingly, both studies agree on a positive attitude despite lingering concerns about the economy. Here's a look at the highlights of both 2010 studies.
LuxuryTravel 360 has long looked to the affluent as a burgeoning market in business and leisure travel, fueling growth in more affordable, common sense luxury - less glitz and glamour, but ready to pay extra for memorable family experiences and genuine local culture.
Who 
Park
75 is the hotel's four-star restaurant. Each week, the culinary team, led by
executive chef Robert Gerstenecker, came up with a meal they'd like to eat at
home with their own friends or family. A new menu went up on the hotel's web
site each week, and diners placed orders on Wednesday for a Friday pick-up. The
tab: $25 per meal..
