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Luxury's ‘New Normal' Post-Recession- Pam Danziger |
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 Everybody
is asking it: What is the 'new normal' in the luxury market after the
recession? The answer is simple: The new normal won't be anything
like the old normal, according to the findings of a new research study
conducted by Unity Marketing and presented by consumer-insights expert
Pam Danziger at the recent Luxury Interactive conference held in New
York City. June 30 Luxury Business Report Danziger says, "Thanks to the recession, affluent consumers are taking
time out from their profligate, overspending ways to reassess,
reevaluate and reprioritize their lives. This will be bad news for
luxury marketers, some of whom maintain the illusion that the current
recession is only a temporary downturn in an otherwise rising luxury
market. Unity Marketing's research shows that affluent shoppers are
starting to ask questions about the luxury brands they once patronized,
and those brands often come up short with compelling and meaningful
answers as to why they should buy."
"The new normal in the luxury market is going to be all about
delivering new values to the luxury shoppers who control the purse
strings -- and the fortunes -- of every luxury brand today," Danziger
explains.
To assist marketers deal in the new normal luxury market AFTER the
recession, Pam Danziger has just published a white paper providing
highlights of her presentation at the recent Luxury Interactive conference. Download a copy of the white paper.
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