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Affluent Will Continue To Support Their Favorite Charities in 2009 |
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Pam Danziger's Unity Marketing, which closely monitors the habits of the affluent, finds that her subjects are "turning away from conspicuous consumption toward a desire to do good and give back."
In a survey done in February, Unity found that 66 percent of respondents are likely to keep the level of contributions the same this year as last. More, 15% of those surveyed - and 26% of those with incomes of $250,000 and above - plan to increase their contributions this year.
Said Danziger, "the culture is shifting and the lifestyle of luxury indulgence is no longer the American ideal...Affluent consumers... are measuring life success in new ways, including what they contribute to society and how they help make the world a better place for all of us." She said that even after the recession is over, the luxury consumer market will be very different than before -- moving "to an inner state of being defined by personal happiness and an outstanding quality of life."
To read the entire report, visit: http://www.unitymarketingonline.com/cms_luxury/luxury/pr_main/Cultural_Shift_2-24-08.php
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