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Virtuoso: Seeking World Domination Print E-mail
    At a recent breakfast meeting at The Carlyle in NYC, dynamic Virtuoso president Kristi Jones told attendees that her group of 300-plus upscale travel agencies around the world were aiming for “world domination – nicely” in the future. Among her observations about the luxury landscape:
  • Virtuoso is already on its way to domination with a significant $4.8 billion in revenues annually --50% leisure, 50% business-- pretty good for an industry that, as Jones pointed out, “Bill Gates wrote off when he created Expedia in 1998.”
  • Jones sees “a slight shifting of the tides” in how consumers book travel – based on a report by Forrester Research showing 9% fewer people actually  booking travel online this year than in 2005.
  • Hotels booked through travel agents realize a rate 45% higher than those booked online; also, 97% of clients are "sold up.” More, while the big online travel agencies enjoy conversion rates (lookers to bookers) of 3-5%, Virtuoso’s number is 17%.
  • The next wave” to keep upscale agencies viable is to recruit good talent in what has been a low-paying industry. That has to be changed, according to Jones.

 
The Carlyle meeting was sponsored by Mastercard, with 100 marketer guests filling the room.

Harvey Chipkin, Editor at Large.

 
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From the Editor

Ipsos Mendelsohn and American Express Publishing-Harrison Group
Offer Fresh Insight on Consumer Behavior in 2010


According to new studies from two blue-chip research sources, Ipsos Mendelsohn and American Express Publishing - the affluent are not only ready to travel -- they are frequently going to spend more on it. While the Ipsos study focused on intent and American Express Publishing on mindset, they both point to a surge in affluents taking to the road (Amex sees an increase of 6 to 8% in spending on all luxury categories). Interestingly, both studies agree on a positive attitude despite lingering concerns about the economy. Here's a look at the highlights of both 2010 studies.

LuxuryTravel 360 has long looked to the affluent as a burgeoning market in business and leisure travel, fueling growth in more affordable, common sense luxury - less glitz and glamour, but ready to pay extra for memorable family experiences and genuine local culture.

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