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Mary Gostelow’s April Report on the International Hotel Investment Forum highlighted these remarks from a panel on the business case for being green:
Frank Fiskers, President/CEO Scandic-said Scandic had moved from sustainability as a compliance to positioning the company to benefit. With a huge change in consumer behavior, you are not correctly positioning your company if you do not move in this area.
Ed Fuller, President Marriott International, said the consumer is beginning to speak, saying if you are not responsible, we are not going to use you.
Meanwhile, back in Old New York, four Senior Luxury Hotel Executives, asked about the Move to Green in their properties, at The NYU Tisch Center’s Brener Lecture, responding to a student question from the audience, said quite clearly that there was no demand—not quite a whisper, it seemed—from their guests, and no top management pressure either.
We will follow up with more from The Gostelow Report, and the NYU speakers, at www.luxurytravel360.com
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