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The Coming Luxury Drought-How Consumer Priorities are Changing |
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Pam Danziger’s June 26 webcast lived up to its name, and to its sensible subtitle: “Luxury consumers' priorities are changing -- Luxury just doesn't mean that much to them” Always clear, always lively, and clearly a favored voice with us, Pam proclaims, among other insights and prognostications:
• “Given the trends our firm ( Unity Marketing) is tracking in the luxury market, it is unlikely , once the economy bounces back that the affluent shoppers will go back to their indulgent ways. That means the luxury brands will need to make strategic changes in their businesses to be relevant in the future.
• The conspicuous consumption lifestyle as typified by 'he who dies with the most toys wins' thinking is giving way to a new appreciation for a simpler, less materialistic approach.
• All around us we see signs in the culture that affluent people want to make the world a better place and that means giving back through charities and foundations and going green in order to have a smaller 'carbon footprint.' www.unitymarketingonline.com
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