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The Coming Luxury Drought-How Consumer Priorities are Changing Print E-mail

Pam Danziger’s June 26 webcast lived up to its name, and to its sensible subtitle: “Luxury consumers' priorities are changing -- Luxury just doesn't mean that much to them” Always clear, always lively, and clearly a favored voice with us, Pam proclaims, among other insights and prognostications:

•    “Given the trends our firm ( Unity Marketing) is tracking in the luxury market, it is unlikely , once the economy bounces back that the affluent shoppers will go back to their indulgent ways.  That means the luxury brands will need to make strategic changes in their businesses to be relevant in the future. 

•    The conspicuous consumption lifestyle as typified by 'he who dies with the most toys wins' thinking is giving way to a new appreciation for a simpler, less materialistic approach.

•     All around us we see signs in the culture that affluent people want to make the world a better place and that means giving back through charities and foundations and going green in order to have a smaller 'carbon footprint.'  www.unitymarketingonline.com

 
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From the Editor

Ipsos Mendelsohn and American Express Publishing-Harrison Group
Offer Fresh Insight on Consumer Behavior in 2010


According to new studies from two blue-chip research sources, Ipsos Mendelsohn and American Express Publishing - the affluent are not only ready to travel -- they are frequently going to spend more on it. While the Ipsos study focused on intent and American Express Publishing on mindset, they both point to a surge in affluents taking to the road (Amex sees an increase of 6 to 8% in spending on all luxury categories). Interestingly, both studies agree on a positive attitude despite lingering concerns about the economy. Here's a look at the highlights of both 2010 studies.

LuxuryTravel 360 has long looked to the affluent as a burgeoning market in business and leisure travel, fueling growth in more affordable, common sense luxury - less glitz and glamour, but ready to pay extra for memorable family experiences and genuine local culture.

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