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The word “roadtrip” conjures up images of families piling into the car – stopping at McDonald’s for meals and staying overnight at a Ramada – or camping.
But a hot new startup called LeisureLogix sees gold in luxury road trips
LeisureLogix. chosen as hottest new start-up at the recent
PhoCusWright e-travel conference, is a well-funded startup that
launched with a major partnership with Travelocity. The thinking behind
LeisureLogix is that, with 88% of all leisure trips being taken in the
car, there was room for a site built around that. The site allows
travelers to plan their trips based on their interests and in the way
they like to travel (type of vehicles, etc.)
Mike Hulley, CEO for LeisureLogix, said there is a luxury
roadtrip contingent. He told LT360 recently that, “When we looked at
the numbers we decided there was an untapped market place for upscale
road trips. We saw that road trips often involve high-end resorts or
big cities. Even in natural park areas you will find high-end Bed &
Breakfasts – and we have a lot of content around that.”
Hulley said that even affluent customers have trouble redeeming
their air miles and are happy to avoid airport hassles. And they can
use their miles for hotel nights. In addition, there are newly popular
road themes – like recreating the old Route 66.
There is even an affluent motorcycle market said Hulley who
noted that he was in Winter Park recently where 20,000 motorcyclists
arrived for an annual festival. “Every hotel was full,” said Hulley,
“because these are doctors and lawyers."
Harvey Chipkin
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