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U.K.: Air Miles predicts loyalty boom in 2009 Print E-mail
A Colloquy Market Alert--01/08/2009

Consumers plan to use and collect more loyalty rewards than ever before in 2009 to soften the bite of the looming recession, according to new research by U.K. travel rewards program Airmiles. Millions of people (95 percent) have collected loyalty rewards from travel and shopping reward programs, with nine out of ten people planning to redeem them in the coming year.
"In this tough economic climate, people are looking for ways to make their money work harder for them and get the best value," says Andrea Burchett, Director, Relationship Marketing and Insight at Airmiles.
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From the Editor

Ipsos Mendelsohn and American Express Publishing-Harrison Group
Offer Fresh Insight on Consumer Behavior in 2010


According to new studies from two blue-chip research sources, Ipsos Mendelsohn and American Express Publishing - the affluent are not only ready to travel -- they are frequently going to spend more on it. While the Ipsos study focused on intent and American Express Publishing on mindset, they both point to a surge in affluents taking to the road (Amex sees an increase of 6 to 8% in spending on all luxury categories). Interestingly, both studies agree on a positive attitude despite lingering concerns about the economy. Here's a look at the highlights of both 2010 studies.

LuxuryTravel 360 has long looked to the affluent as a burgeoning market in business and leisure travel, fueling growth in more affordable, common sense luxury - less glitz and glamour, but ready to pay extra for memorable family experiences and genuine local culture.

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