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U.K.: Air Miles predicts loyalty boom in 2009 |
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A Colloquy Market Alert--01/08/2009
Consumers plan to use and collect more loyalty rewards than ever before in 2009 to soften the bite of the looming recession, according to new research by U.K. travel rewards program Airmiles. Millions of people (95 percent) have collected loyalty rewards from travel and shopping reward programs, with nine out of ten people planning to redeem them in the coming year.
"In this tough economic climate, people are looking for ways to make their money work harder for them and get the best value," says Andrea Burchett, Director, Relationship Marketing and Insight at Airmiles.
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