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The Luxury Market Is Going Green -- Luxury Brands Can't Afford to Ignore It |
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(We always enjoy Pam Danziger´s snappy story leads in her Unity Marketing luxury trend reports. Here´s another from her June 6 newsletter—and behind it, solid research, once again.)
– The typical 'green' consumer is no longer certain to be a fashion-challenged, granola-crunching wearer of Birkenstocks. Today, the consumer looking to go green is increasingly likely to be an affluent professional woman dressed in an eco-friendly and animal-free Stella McCartney power suit with satin pumps. And if you want the affluent green-conscious customer's dollars and loyalty, you need to pay attention to the priorities she finds important when making her selection of luxury goods and services.
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From the Media 
