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The poshest room in the hotel -- the so-called presidential suite -- is getting its own upgrade. Many hotels have long promoted their largest, most glamorous suite as the place to house moguls, celebrities and even actual presidents in the utmost comfort. Now, with competition in the U.S. hotel industry escalating as room supply continues to grow and demand slows, hotels are putting more glitz into their top suites. They hope to use the suites to woo not only those rich enough to afford their eye-popping prices -- $30,000 a night in some cases -- but also to generate buzz around their entire properties. The promise is that presidential-suite glamour may just rub off on those booking regular rooms. By Sarah Nassauer, Wall Street Journal May 27, 2008
 
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From the Editor

Ipsos Mendelsohn and American Express Publishing-Harrison Group
Offer Fresh Insight on Consumer Behavior in 2010


According to new studies from two blue-chip research sources, Ipsos Mendelsohn and American Express Publishing - the affluent are not only ready to travel -- they are frequently going to spend more on it. While the Ipsos study focused on intent and American Express Publishing on mindset, they both point to a surge in affluents taking to the road (Amex sees an increase of 6 to 8% in spending on all luxury categories). Interestingly, both studies agree on a positive attitude despite lingering concerns about the economy. Here's a look at the highlights of both 2010 studies.

LuxuryTravel 360 has long looked to the affluent as a burgeoning market in business and leisure travel, fueling growth in more affordable, common sense luxury - less glitz and glamour, but ready to pay extra for memorable family experiences and genuine local culture.

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