Selling Luxury in the Age of Abstinence - WSJ Magaizine Fall 2009
I am not accustomed to seeing such verve from parent
paper Wall Sreet Journal, but editor Tina Gaudoin gave us a treat with her take
on The Changed State of Luxury. My favorite nuggets:
..."Luxury
goods houses will have to rethink the way they appeal to us, the
consumers, in order to survive. In which case, we're talking better value
and maybe even lower prices. But will this approach ultimately devalue the
meaning of the L word?" PS > Editor Gaudoin thinks not.
...‘People
want value for money in every single market, says Chloe' CEO Ralph
Toledano. 'Pricing is a key issue we are working on'.
...
"You couldn't go to a cocktail party and say you just bought a $25 million
dollar apartment. Now you can---as long as you got 30% off'.
...'It's
just a question of time before China will be a luxury car market on par
with the U.S.,' says the VP of marketing for BMW in China
Ipsos Mendelsohn and American Express Publishing-Harrison Group OfferFreshInsight on Consumer Behavior in 2010
According to new studies from two blue-chip research sources, Ipsos Mendelsohn and American Express Publishing - the affluent are not only ready to travel -- they are frequently going to spend more on it. While the Ipsos study focused on intent and American Express Publishing on mindset, they both point to a surge in affluents taking to the road (Amex sees an increase of 6 to 8% in spending on all luxury categories).Interestingly, both studies agree on a positive attitude despite lingering concerns about the economy. Here's a look at the highlights of both 2010 studies.
LuxuryTravel 360 has long looked to the affluent as a burgeoning market in business and leisure travel, fueling growth in more affordable, common sense luxury - less glitz and glamour, but ready to pay extra for memorable family experiences and genuine local culture.
From the Media 
