Selling Luxury in the Age of Abstinence - WSJ Magaizine Fall 2009
I am not accustomed to seeing such verve from parent
paper Wall Sreet Journal, but editor Tina Gaudoin gave us a treat with her take
on The Changed State of Luxury. My favorite nuggets:
..."Luxury
goods houses will have to rethink the way they appeal to us, the
consumers, in order to survive. In which case, we're talking better value
and maybe even lower prices. But will this approach ultimately devalue the
meaning of the L word?" PS > Editor Gaudoin thinks not.
...‘People
want value for money in every single market, says Chloe' CEO Ralph
Toledano. 'Pricing is a key issue we are working on'.
...
"You couldn't go to a cocktail party and say you just bought a $25 million
dollar apartment. Now you can---as long as you got 30% off'.
...'It's
just a question of time before China will be a luxury car market on par
with the U.S.,' says the VP of marketing for BMW in China
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