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Ranking Luxury Magazines

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Ranking Luxury Magazines

A 2007 Snapshot: The Affluent & Luxury Markets-A Media Matters Report from The American Associaion of Advertising Agencies, Prepared by MMR Inc. and based on the Mendelsohn Affluent Survey. Click here to view a chart of the top 20 Luxury Magazines.

TOP 20 Magazines in terms of audience composition for households with $250 K + income, and/or $1 million + in liquid assets.

For a copy of the Executive Summary, email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

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From the Editor

The Affluents and Travel: A Surging Love Affair in Our Time

Ipsos Mendelsohn and American Express Publishing-Harrison Group
Offer Fresh Insight on Consumer Behavior in 2010

According to new studies from two blue-chip research sources, Ipsos Mendelsohn and American Express Publishing - the affluent are not only ready to travel -- they are frequently going to spend more on it. While the Ipsos study focused on intent and American Express Publishing on mindset, they both point to a surge in affluents taking to the road (Amex sees an increase of 6 to 8% in spending on all luxury categories). Interestingly, both studies agree on a positive attitude despite lingering concerns about the economy. Here's a look at the highlights of both 2010 studies.

LuxuryTravel 360 has long looked to the affluent as a burgeoning market in business and leisure travel, fueling growth in more affordable, common sense luxury - less glitz and glamour, but ready to pay extra for memorable family experiences and genuine local culture.

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