Luxury Travel Marketing Resource; Branding and market research for attracting the affluent consumer - Most Visited Tourist Attraction in the US? And A Montenegro Bonus

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Most Visited Tourist Attraction in the US? And A Montenegro Bonus

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Most Visited Tourist Attraction in the US? And A Montenegro Bonus

As of 2008, it’s Times Square in Manhattan, New York City, which attracts approximately 35 million visitors yearly--- Fresh from Wikipedia via My Tourism ROI Alert, Aug. 20.
And here’s a small bonus from www.tourismroi.com. Montenegro had 610,000 tourists during the first 7 months of 2008, an increase of 5% over same period last year. Estimated income? 227 million euros — not exactly small change. Expectations for the year? Even better. HS

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From the Editor

The Affluents and Travel: A Surging Love Affair in Our Time

Ipsos Mendelsohn and American Express Publishing-Harrison Group
Offer Fresh Insight on Consumer Behavior in 2010

According to new studies from two blue-chip research sources, Ipsos Mendelsohn and American Express Publishing - the affluent are not only ready to travel -- they are frequently going to spend more on it. While the Ipsos study focused on intent and American Express Publishing on mindset, they both point to a surge in affluents taking to the road (Amex sees an increase of 6 to 8% in spending on all luxury categories). Interestingly, both studies agree on a positive attitude despite lingering concerns about the economy. Here's a look at the highlights of both 2010 studies.

LuxuryTravel 360 has long looked to the affluent as a burgeoning market in business and leisure travel, fueling growth in more affordable, common sense luxury - less glitz and glamour, but ready to pay extra for memorable family experiences and genuine local culture.

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