A panel at the recent OMMA Global Hollywood Conference considered the end of media plans as we know them, which way for widgets, and the death (Not!) of broadcast. 

Scott Sorokin, president of Carat, a media services company, offered one solution to keep nomadic consumers from straying: For an Adidas campaign, the company gave away “lots of stuff” – including videos – online, a big success. He said 21 million people had some interaction with Adidas through members’ individual MySpace pages. Ed. Note: Adidas may not be luxury, but they are sure smart marketers. And, nomadic consumers  are nomadic in any case. For more from Wayne Friedman’s, Media Post.com story of March 19.

• Sorokin also said Carat recently merged its digital and traditional media functions as consumers become increasingly nomadic.
• Alan Cohen, president of Initiative West and Innovation Worldwide: “It may surprise you that we are still doing media plans. But there is so much work beforehand. Consumers are living in a super-sliver environment. Consumers don’t come to work the next day talking about the TV show they saw the night before. They come in talking about different videos they have seen last night.”