Home arrow From the Media arrow 'Below the line' becoming 'top line' in customer engagement - Ad Age Report
'Below the line' becoming 'top line' in customer engagement - Ad Age Report Print E-mail
  • Cannes Ad Festival 2009 a Game Changer for Sure
  • Advertising Age Report of June 29 says "the age of interruption is over." Why?  First, the film jury handed its sole Grand Prix to the  interactive film Carousel, from Tribal DDB Amsterdam. Next, a PR campaign for Queensland, Australia, broke the record for winning the most Grand Prix in a single festival
  • To put it bluntly, Cannes was "swept by PR, Integrated, Internet Winners", says Ad Age editor Laurel Wentz.
  • "The way the world is heading is voluntary engagement", according to David Lubars, president of the film and press juries

 
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From the Editor

Ipsos Mendelsohn and American Express Publishing-Harrison Group
Offer Fresh Insight on Consumer Behavior in 2010


According to new studies from two blue-chip research sources, Ipsos Mendelsohn and American Express Publishing - the affluent are not only ready to travel -- they are frequently going to spend more on it. While the Ipsos study focused on intent and American Express Publishing on mindset, they both point to a surge in affluents taking to the road (Amex sees an increase of 6 to 8% in spending on all luxury categories). Interestingly, both studies agree on a positive attitude despite lingering concerns about the economy. Here's a look at the highlights of both 2010 studies.

LuxuryTravel 360 has long looked to the affluent as a burgeoning market in business and leisure travel, fueling growth in more affordable, common sense luxury - less glitz and glamour, but ready to pay extra for memorable family experiences and genuine local culture.

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