Home arrow From the Media arrow 'Below the line' becoming 'top line' in customer engagement - Ad Age Report
'Below the line' becoming 'top line' in customer engagement - Ad Age Report Print E-mail
  • Cannes Ad Festival 2009 a Game Changer for Sure
  • Advertising Age Report of June 29 says "the age of interruption is over." Why?  First, the film jury handed its sole Grand Prix to the  interactive film Carousel, from Tribal DDB Amsterdam. Next, a PR campaign for Queensland, Australia, broke the record for winning the most Grand Prix in a single festival
  • To put it bluntly, Cannes was "swept by PR, Integrated, Internet Winners", says Ad Age editor Laurel Wentz.
  • "The way the world is heading is voluntary engagement", according to David Lubars, president of the film and press juries
 
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