Luxury Travel Marketing Resource; Branding and market research for attracting the affluent consumer - America fumes and removes its shoes for X-ray

Home

From the Media

America fumes and removes its shoes for X-ray

RESOURCE CENTER

America fumes and removes its shoes for X-ray

Peggy Noonan senses the frustration of a nation stuck at the airport and feeling abandoned by the institutions of democracy. Say’s SmartBrief’s Leadership newsletter of Oct.3. "All the frisking, beeping, and patting down is demoralizing to our society," the former speech writer to Ronald Reagan writes in a new book. "It breeds resentment, encourages a sense that the normal are not in control, that politics has lessened everything, including human dignity." MSNBC/"Today"

< Prev		Next >

[ Back ]

From the Editor

The Affluents and Travel: A Surging Love Affair in Our Time

Ipsos Mendelsohn and American Express Publishing-Harrison Group
Offer Fresh Insight on Consumer Behavior in 2010

According to new studies from two blue-chip research sources, Ipsos Mendelsohn and American Express Publishing - the affluent are not only ready to travel -- they are frequently going to spend more on it. While the Ipsos study focused on intent and American Express Publishing on mindset, they both point to a surge in affluents taking to the road (Amex sees an increase of 6 to 8% in spending on all luxury categories). Interestingly, both studies agree on a positive attitude despite lingering concerns about the economy. Here's a look at the highlights of both 2010 studies.

LuxuryTravel 360 has long looked to the affluent as a burgeoning market in business and leisure travel, fueling growth in more affordable, common sense luxury - less glitz and glamour, but ready to pay extra for memorable family experiences and genuine local culture.

Smart Luxury - Recent Reader Favorites

360 LINK BOARD

Our Resource Partners