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PUBLISHER SERVICES

Publisher Services

A Rich Portfolio of Marketer Services designed to give our Readers and Advertisers an edge on the competition.

  • The smart luxury travel marketer will look to us to be 360 in our content, perspective, and in serving all customer touch-points. 
  • Our point of view is one of integration and alignment of the marketing disciplines in a world where it is often difficult to know what is ‘above line’ and ‘below the line in marketing execution.
  • We use our command of both web and print marketing, particularly in branded content and 1 to 1 marketing, to lift a client's ROI on all his marketing initiatives. We promote to our own VIP audience in Luxury, and the client's customer base as well, to achieve the highest possible impact.
  • The LuxuryTravel 360 Toolkit is tailored to a client’s marketing strategy needs in cross-platform programs, conference support, custom publishing, white papers, Global Assist Initiatives.
Imagination Marketing is our business. Ask Us Anything.
 

From the Editor

Ipsos Mendelsohn and American Express Publishing-Harrison Group
Offer Fresh Insight on Consumer Behavior in 2010


According to new studies from two blue-chip research sources, Ipsos Mendelsohn and American Express Publishing - the affluent are not only ready to travel -- they are frequently going to spend more on it. While the Ipsos study focused on intent and American Express Publishing on mindset, they both point to a surge in affluents taking to the road (Amex sees an increase of 6 to 8% in spending on all luxury categories). Interestingly, both studies agree on a positive attitude despite lingering concerns about the economy. Here's a look at the highlights of both 2010 studies.

LuxuryTravel 360 has long looked to the affluent as a burgeoning market in business and leisure travel, fueling growth in more affordable, common sense luxury - less glitz and glamour, but ready to pay extra for memorable family experiences and genuine local culture.

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