|
When I first met Jena Gardner as a speaker at a recent Virtuoso regional gathering, I knew very quickly that she and her team at JG Black Book of Travel were truly aligned with the New Face of Luxury Travel Marketing.
Offering a full range of customized marketing services to a roster of 47 clients (largely hotels and resorts), President and CEO Jena Gardner lays claim to "being the premier travel service provider renowned for its global portfolio of authentic and distinctive experiences." And, in fact, some of Jena's awards, like the 2009 HSMAI Adrian Award -- 25 Extraordinary Minds in Sales & Marketing-- lend support for the JGBB claim.
Our focus, however, was on JGBB's 360-degree approach to high end travel marketing .We were impressed with the web site presentation of services, and the breadth of those services, including the travel agent connection. JGBB, in our view, demonstrates a command of the luxury landscape-an ownership of the content and service dimensions -that I cannot recall seeing elsewhere on the marketing services front.
In a forthcoming issue, we will offer examples of JGBB successes in one to one marketing on behalf of its clients-Who's Doing What That Works.
For now-and very much in sync with our recent content on The New Wooing of Luxury Agents -- we want to take you on a short tour of JGBB's ‘brass ring' performance in winning travel professional business (new, repeat, and word of mouth) for its clients:
JGBB always highlights, in its promotions and conversations with its present roster of 13,000 high-end agents, its "dedication to helping you build long-term relationships with your clients, and never charge for our assistance."
Their two-tier Rewards Program allows agents to earn credits from both JBBB and its travel partners that are redeemed for valuable prizes including cash, luxury products, and complimentary stays.
Agent Members of the Rewards Program are assured of "being the first to know" about special offers from its portfolio of luxury providers.
Without giving away trade secrets, we can also report that JGBB's Rewards Program and its ‘always on' HELP DESK combine to create a tracking capability on agent bookings that helps build closer relationships among all the parties, and a key competitive edge for Jena Gardner and her Black Book portfolio.
For a list of key services to travel agent Members, you may wish to visit http://www.blackbook.travel . And for the Rewards Program, ttp://agentrewards.blackbook.travel
No profile of Jena Gardner, and BlackBook , should omit her work as co-founder of the Bodhi Tree Foundation (www.thebodhitreefoundation.org ), a non-profit organization dedicated to supporting environmental and humanitarian efforts related to travel and tourism sustainability. JGBB and its collection members have pledged to raise funds for selected grassroots charities through their unique relationship with affluent and influential consumers.
Hershel Sarbin
|
About Us 
