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Act Now to Continue Your Luxury Travel 360 Subscription! Print E-mail

editor.jpgSince our launch in 2008, we have been very proud to serve you—loyal readers all-- with free subscriptions to Luxury Travel 360 , the best read online newsletter and web site in the business of luxury travel.

The time has come, however, when our costs for content and production require us to implement a nominal annual charge of $100 for our monthly issues and continuous updates at Luxury Travel 360.

For all our current subscribers who say YES to our offer, there will be several enrichments that add high value to our service. The first will be Special Reports on the Findings of our Luxury Consumer Behavior Research Panel . The second will be a similar service reporting insights from our Luxury Travel 360 Agency Panel on Who's Doing What That Works.—highly interactive.

And, as always, we stand ready to answer subscriber "Where Can I Find It" queries.

So just say YES by clicking here , to avoid missing a single issue, and to enjoy our new exclusive services to readers who subscribe NOW.

Hershel Sarbin, Editor & Publisher

 
Turn the Page on Tough 2009 -- Fresh Breezes Blowing for 2010 Print E-mail
editor.jpgA year that began with warnings about "the end of luxury" is ending with headlines about "surge in demand for luxury" (Smith Travel Research) and "Luxury Makes a Comeback" (Fortune Magazine).

Looking forward, we are focused on lessons learned during the Great Recession by smart luxury travel marketers and experts who shared their experiences –and their counsel—in LT360 columns and stories during these challenging times.

Senior Editor Harvey Chipkin and I have used boldface black—a hopeful color for the coming year—to highlight smart marketer themes, actions, and adaptations below that will pay large dividends going forward.

Read Luxury Leaves 2009 Behind, Looks Ahead to 2010 for more information. 

 
Make way for the Affluentials! The New Leading Edge in Global Leisure Travel Print E-mail

In today's commentary we share thoughts from a recent conversation with Mary Gostelow, editor of KIWI's online WOW Report. They don't say "Affluent", but they sure point to a more sensible, and comfortable travel culture to come:

 

  •  Everybody was using luxury for everything. We've been living in a time of growing excess which was not really necessary. Why should bedrooms get bigger and bigger? Why should the thread count of sheets get higher and higher? Who cares? Does anybody even know what thread count means? Why should one hotel's terry bath towels get thicker and more sumptuous than anybody else's? You know, it was as though everybody was going for the Guinness Book of Records the whole time.

Read more...
 
Stephen Rushmore of HVS: Always 'to the point' - and on target too Print E-mail

We managed to catch up with Rushmore, CEO of global mega-consultants HVS, to see how he views the current economic situation in the hospitality sector.  There had been so many dramatic changes since we had interviewed him less than a year ago. Here are some highlights on how he sees it all playing out:

  •  "The good news, we think, is that there will be a turnaround by this time next year," Rushmore asserts. He goes further in saying, "Meetings and leisure will come back strongly because of pent-up demand."
  • On the luxury front, Rushmore says, "The beauty of owning a luxury hotel today, for those who can hold on, is that they will not have new competition for the foreseeable future." 

 

Read more...
 
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