Two key phrases in our Luxury Travel 360 Lexicon to guide us in all our content  and marketer services . The dictionary says "creative, inventive, original, fertile, productive, ingenious, clever, resourceful, innovative , romantic, fabulous, fantastical, rhapsodic"..and more.

What moves the customer to action when viewing a supplier’s  advertising  in any form?
The sense of being transported to a place where he or she has never been---or simply returning to a place of the highest pleasure over and over again, and never tire of being there.

To that end we champion Who Does What That Works in luxury travel marketing anywhere in the world, and we honor the Creator/Doers through a first of its kind Imagination Awards service.

Case Studies in imaginative branding, and relationship marketing -- actions that vaulted ROI  and customer satisfaction and loyalty and word of mouth business  to new levels become premium content and conversation in our luxury community. In every issue of our newsletter, and continuously on our web site, and in our roundtables face to face, or client conversations,  you will find the Magical Math of Imagination Marketing.

A high priority in our Imagination planning is the recognition of individual brands and people who demonstrate imagination and results in their marketing programs. Our Imagination Marketing Awards in Travel will launch in January 2008 as a continuous program—not a contest –of publishing the best stories of Who’s Doing What That Works in all sectors of luxury travel.