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Magical Math
'The Sizzle' and 'The Multiplier Effect' Print E-mail

Two key phrases in our Luxury Travel 360 Lexicon to guide us in all our content  and marketer services . The dictionary says "creative, inventive, original, fertile, productive, ingenious, clever, resourceful, innovative , romantic, fabulous, fantastical, rhapsodic"..and more.

What moves the customer to action when viewing a supplier’s  advertising  in any form?
The sense of being transported to a place where he or she has never been---or simply returning to a place of the highest pleasure over and over again, and never tire of being there.

To that end we champion Who Does What That Works in luxury travel marketing anywhere in the world, and we honor the Creator/Doers through a first of its kind Imagination Awards service.

Case Studies in imaginative branding, and relationship marketing -- actions that vaulted ROI  and customer satisfaction and loyalty and word of mouth business  to new levels become premium content and conversation in our luxury community. In every issue of our newsletter, and continuously on our web site, and in our roundtables face to face, or client conversations,  you will find the Magical Math of Imagination Marketing.

A high priority in our Imagination planning is the recognition of individual brands and people who demonstrate imagination and results in their marketing programs. Our Imagination Marketing Awards in Travel will launch in January 2008 as a continuous program—not a contest –of publishing the best stories of Who’s Doing What That Works in all sectors of luxury travel.

 

From the Editor


The time has come, however, when our costs for content and production require us to implement a nominal annual charge of $100 for our monthly issues and continuous updates at Luxury Travel 360.

For all our current subscribers who say YES to our offer, there will be several enrichments that add high value to our service. The first will be Special Reports on the Findings of our Luxury Consumer Behavior Research Panel . The second will be a similar service reporting insights from our Luxury Travel 360 Agency Panel on Who's Doing What That Works.—highly interactive.

And, as always, we stand ready to answer subscriber "Where Can I Find It" queries.

So just say YES by clicking here , to avoid missing a single issue, and to enjoy our new exclusive services to readers who subscribe NOW.

Hershel Sarbin, Editor & Publisher

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