Luxury Travel Marketing Resource; Branding and market research for attracting the affluent consumer

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Hershel Sarbin Associates LLC


	PO Box 617
	Larchmont
	NY 10538

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	914 834 0746
	212 754 9198

One of the wonders of Online Publishing is that so many of us are so virtualand so instantly accessible that the key content players , Editor, Publisher, Contributors, when contacted, simply reach out to the proper resource by forwarding an email or phone message in less than an instant.And so it is with us, particularly in our launch period, during which I ( Hershel Sarbin ) as editor and publisher, and Harvey Chipkin as Editor at Large, ferret out News You Can Use in luxury travel marketing, distill it, and shape it in our patented Essence Journalism style for delivery to our audience .

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From the Editor

The Affluents and Travel: A Surging Love Affair in Our Time

Ipsos Mendelsohn and American Express Publishing-Harrison Group
Offer Fresh Insight on Consumer Behavior in 2010

According to new studies from two blue-chip research sources, Ipsos Mendelsohn and American Express Publishing - the affluent are not only ready to travel -- they are frequently going to spend more on it. While the Ipsos study focused on intent and American Express Publishing on mindset, they both point to a surge in affluents taking to the road (Amex sees an increase of 6 to 8% in spending on all luxury categories). Interestingly, both studies agree on a positive attitude despite lingering concerns about the economy. Here's a look at the highlights of both 2010 studies.

LuxuryTravel 360 has long looked to the affluent as a burgeoning market in business and leisure travel, fueling growth in more affordable, common sense luxury - less glitz and glamour, but ready to pay extra for memorable family experiences and genuine local culture.

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