As we welcome you to this ‘first ever’ VIP venture delivering travel marketing intelligence in luxury travel to key marketers of luxury products and services in travel—serving suppliers in every travel sector and high end frontline agents, we invite you to take a brief tour through our home page to discover how we make it easy for top luxury marketers to engage with “News They Can Use” every day in their businesses--not breaking news, but critical issues, insights, and who’s doing what that works in imagination marketing to serve their customers.
Yes, it is all about Get, Keep, Grow, and Upsell Galore.
Our Team does the heavy lifting for our readers, using a style of Essence Journalism for which we are well known in the world of online publishing. As publishers of leading travel journals, creators of major trend research in travel, and pioneers in 'living content' for the web in travel, we are confident that you will both enjoy from the journey every time you open our newsletter, visit our web sites, or simply email your thoughts every aspect of luxury travel marketing to our editors.
So just stroll through the site, wherever your eye falls on a matter of interest, read my From the Editor notes on Why Us? Why Now? And the Bottom Line. Subscribe, of course.
You would not be reading this message if you had not been pre-selected based upon your professional qualification in luxury marketing. So join the conversation and the journey. Share the pleasures of the magnificent growth the luxury market assures for those who have the imagination and the confidence to break new ground while sharing lessons learned with their peers.
-Hershel Sarbin
Melissa Bradley’s On My Mind message in the Sept-Oct issue of Indagare—family focused travel--just happened to be what was on my mind as I reviewed some of the most recent surveys on consumer travel behavior in a struggling economy.
In the November 3rd issue, covering the Latest Quarterly Survey from American Express Publishing/Harrison Group on Affluence and Wealth in America, is a most informative visit to spending in a troubled economy.
One thing that struck us, as we listened to the October 2 presentation, was how the term affluent covered so much territory - There is “ Bedrocks” Affluent, “Upper Middle Class” Affluent, “Pinnacle” Affluent, “Super” Affluent and finally, just plain Wealthy – all together, some 20 million households.
Nat Ives, in Ad Age Online Sept 6, cites new data from Ipsos MMR which assures that well-off readers read print publications just as much now as they did 5 years ago.
Also, survey respondents making more than $100,000 annually said their average hours online had grown to 22.1 each week from 10.7, while the time they said they spent watching TV sunk to 18.6 hours from 23.7 in the 2003 survey. Read the full Ives story at http://adage.com/mediaworks/article?article_id=130685. Lux 360 attended the client briefing this week and will provide additional perspective in our Sept. 30 issue, interviewing Ipsos MMR President Bob Shullman.
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