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As we welcome you to this ‘first ever’  VIP venture delivering  travel marketing intelligence in luxury travel to key marketers of luxury products and services  in travel—serving suppliers in every travel sector and  high end frontline agents,  we  invite you to take a brief tour through our home page to discover how we make it easy for top luxury marketers to engage with “News They Can Use” every day in their businesses--not breaking news, but critical issues, insights, and who’s doing what that works in imagination marketing to serve their customers.
Yes, it is all about Get, Keep, Grow, and Upsell Galore.

Our Team does the heavy lifting for our readers, using a style of Essence Journalism for which we are well known in the world of online publishing. As publishers of leading travel journals, creators of major trend research in travel, and pioneers in 'living content' for the web in travel, we are confident that you will both enjoy from the journey every time you open our newsletter, visit our web sites, or simply email your thoughts every aspect of luxury travel marketing to our editors.

So just stroll through the site, wherever your eye falls on a matter of interest, read my From the Editor notes on Why Us? Why Now? And the Bottom Line. Subscribe, of course.

You would not be reading this message if you had not been pre-selected based upon your professional qualification in luxury marketing. So join the conversation and the journey. Share the pleasures of the magnificent growth the luxury market assures for those who have the imagination and the confidence to break new ground while sharing lessons learned with their peers.
-Hershel Sarbin

 

From the Editor

Ipsos Mendelsohn and American Express Publishing-Harrison Group
Offer Fresh Insight on Consumer Behavior in 2010


According to new studies from two blue-chip research sources, Ipsos Mendelsohn and American Express Publishing - the affluent are not only ready to travel -- they are frequently going to spend more on it. While the Ipsos study focused on intent and American Express Publishing on mindset, they both point to a surge in affluents taking to the road (Amex sees an increase of 6 to 8% in spending on all luxury categories). Interestingly, both studies agree on a positive attitude despite lingering concerns about the economy. Here's a look at the highlights of both 2010 studies.

LuxuryTravel 360 has long looked to the affluent as a burgeoning market in business and leisure travel, fueling growth in more affordable, common sense luxury - less glitz and glamour, but ready to pay extra for memorable family experiences and genuine local culture.

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