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Value Proposition
Our Value Proposition Print E-mail

We use our web journalism and communication skills to deliver smart 'news you can use'  on luxury travel marketing to leading management and marketing  personnel in every sector of upscale travel.

We earn their trust with a 360-degree perspective on the Global business of travel marketing ---Issues, insights, imagination, real stories and real results----. Who's Doing What That Works is at the core of our journalistic commitment.

We cover keys sectors --Business travel, Leisure travel, and Meetings, as well as enthusiast areas like golf and skiing. To each we bring Voices and Views of leaders to such critical areas in travel management as market research, relationship marketing, and brand power. Trends in Technology and online marketing occupy an important place in our content portfolio. 

Our business model is one of major Sponsorship of individual sectors--Business, Leisure, Meetings, or breakouts like Hotels & Resorts, Cruises, Tour Operation, and Air Travel.

Luxury Travel agents, traditional and online, offer a distinct opportunity to suppliers of travel products and services. If our sponsoring client is a publisher, we will work to give the sponsor's ad clients exposure for their own WDWTW stories, opinions, insights. On the one hand we use our content skills as aggregators and original material to engage our audience  in an interactive dialogue on critical issues.

We celebrate Voices & Views of thought leaders in the worlds of affluence and luxury to create greater marketing intelligence with a personal style for all our constituencies. VIP coverage of Market Research, 1 to 1 marketing, and brand power all underscore position of authoritative media service. 

At the same time we are a marketing services group with a portfolio of high impact services, helping our client sponsors to gain a measurable  edge on their competitors. We use our command of both web and print marketing, particularly in branded content and 1 to 1 marketing, to lift a client's ROI on all marketing initiatives. We promote to our own VIP audience in Luxury, and the client's customer base as well, to achieve the highest possible impact.

 

From the Editor

Melissa Bradley’s On My Mind message in the Sept-Oct issue of Indagare—family focused travel--just happened to be what was on my mind as I reviewed some of the most recent surveys on consumer travel behavior in a struggling economy.

In the November 3rd issue, covering the Latest Quarterly Survey from American Express Publishing/Harrison Group on Affluence and Wealth in America, is a most informative visit to spending in a troubled economy.

One thing that struck us, as we listened to the October 2 presentation, was how the term affluent covered so much territory - There is “ Bedrocks” Affluent,  “Upper Middle Class” Affluent, “Pinnacle” Affluent, “Super” Affluent and finally, just plain Wealthy – all together, some 20 million households. 

 

Market Research

Nat Ives, in Ad Age Online Sept 6, cites new data from Ipsos MMR which assures that well-off readers read print publications just as much now as they did 5 years ago.
Also, survey respondents making more than $100,000 annually said their average hours online had grown to 22.1 each week from 10.7, while the time they said they spent watching TV sunk to 18.6 hours from 23.7 in the 2003 survey.  Read the full Ives story at http://adage.com/mediaworks/article?article_id=130685. Lux 360 attended the client briefing this week and will provide additional perspective in our Sept. 30 issue, interviewing Ipsos MMR President Bob Shullman.

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