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We use our web journalism and communication skills to deliver
smart 'news you can use' on luxury travel marketing to leading management
and marketing personnel in every sector of upscale travel.
We earn their trust with a 360-degree perspective on the Global
business of travel marketing ---Issues, insights, imagination, real
stories and real results----. Who's Doing What That Works is at the core of our
journalistic commitment.
We cover keys sectors --Business travel, Leisure travel,
and Meetings, as well as enthusiast areas like golf and skiing. To each we
bring Voices and Views of leaders to such critical areas in travel management
as market research, relationship marketing, and brand power. Trends in
Technology and online marketing occupy an important place in our content
portfolio.
Our business model is one of major Sponsorship of individual
sectors--Business, Leisure, Meetings, or breakouts like Hotels & Resorts,
Cruises, Tour Operation, and Air Travel.
Luxury Travel agents,
traditional and online, offer a distinct opportunity to suppliers of travel
products and services. If our sponsoring client is a publisher, we will work to give the
sponsor's ad clients exposure for their own WDWTW stories, opinions, insights.
On the one hand we use our content skills as aggregators and original material
to engage our audience in an interactive dialogue on critical issues.
We celebrate Voices & Views of thought leaders in the worlds
of affluence and luxury to create greater marketing intelligence with a
personal style for all our constituencies. VIP coverage of Market
Research, 1 to 1 marketing, and brand power all underscore position of
authoritative media service.
At the same time we are a marketing services group with a
portfolio of high impact services, helping our client sponsors to
gain a measurable edge on their competitors.
We use our command of both web and print marketing, particularly in branded
content and 1 to 1 marketing, to lift a client's ROI on all marketing
initiatives. We promote to our own VIP audience in Luxury, and the client's
customer base as well, to achieve the highest possible impact.
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