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Value Proposition
Our Value Proposition Print E-mail

We use our web journalism and communication skills to deliver smart 'news you can use'  on luxury travel marketing to leading management and marketing  personnel in every sector of upscale travel.

We earn their trust with a 360-degree perspective on the Global business of travel marketing ---Issues, insights, imagination, real stories and real results----. Who's Doing What That Works is at the core of our journalistic commitment.

We cover keys sectors --Business travel, Leisure travel, and Meetings, as well as enthusiast areas like golf and skiing. To each we bring Voices and Views of leaders to such critical areas in travel management as market research, relationship marketing, and brand power. Trends in Technology and online marketing occupy an important place in our content portfolio. 

Our business model is one of major Sponsorship of individual sectors--Business, Leisure, Meetings, or breakouts like Hotels & Resorts, Cruises, Tour Operation, and Air Travel.

Luxury Travel agents, traditional and online, offer a distinct opportunity to suppliers of travel products and services. If our sponsoring client is a publisher, we will work to give the sponsor's ad clients exposure for their own WDWTW stories, opinions, insights. On the one hand we use our content skills as aggregators and original material to engage our audience  in an interactive dialogue on critical issues.

We celebrate Voices & Views of thought leaders in the worlds of affluence and luxury to create greater marketing intelligence with a personal style for all our constituencies. VIP coverage of Market Research, 1 to 1 marketing, and brand power all underscore position of authoritative media service. 

At the same time we are a marketing services group with a portfolio of high impact services, helping our client sponsors to gain a measurable  edge on their competitors. We use our command of both web and print marketing, particularly in branded content and 1 to 1 marketing, to lift a client's ROI on all marketing initiatives. We promote to our own VIP audience in Luxury, and the client's customer base as well, to achieve the highest possible impact.

 

From the Editor


The time has come, however, when our costs for content and production require us to implement a nominal annual charge of $100 for our monthly issues and continuous updates at Luxury Travel 360.

For all our current subscribers who say YES to our offer, there will be several enrichments that add high value to our service. The first will be Special Reports on the Findings of our Luxury Consumer Behavior Research Panel . The second will be a similar service reporting insights from our Luxury Travel 360 Agency Panel on Who's Doing What That Works.—highly interactive.

And, as always, we stand ready to answer subscriber "Where Can I Find It" queries.

So just say YES by clicking here , to avoid missing a single issue, and to enjoy our new exclusive services to readers who subscribe NOW.

Hershel Sarbin, Editor & Publisher

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