Home arrow About Us arrow Value Proposition
Value Proposition
Our Value Proposition Print E-mail

We use our web journalism and communication skills to deliver smart 'news you can use'  on luxury travel marketing to leading management and marketing  personnel in every sector of upscale travel.

We earn their trust with a 360-degree perspective on the Global business of travel marketing ---Issues, insights, imagination, real stories and real results----. Who's Doing What That Works is at the core of our journalistic commitment.

We cover keys sectors --Business travel, Leisure travel, and Meetings, as well as enthusiast areas like golf and skiing. To each we bring Voices and Views of leaders to such critical areas in travel management as market research, relationship marketing, and brand power. Trends in Technology and online marketing occupy an important place in our content portfolio. 

Our business model is one of major Sponsorship of individual sectors--Business, Leisure, Meetings, or breakouts like Hotels & Resorts, Cruises, Tour Operation, and Air Travel.

Luxury Travel agents, traditional and online, offer a distinct opportunity to suppliers of travel products and services. If our sponsoring client is a publisher, we will work to give the sponsor's ad clients exposure for their own WDWTW stories, opinions, insights. On the one hand we use our content skills as aggregators and original material to engage our audience  in an interactive dialogue on critical issues.

We celebrate Voices & Views of thought leaders in the worlds of affluence and luxury to create greater marketing intelligence with a personal style for all our constituencies. VIP coverage of Market Research, 1 to 1 marketing, and brand power all underscore position of authoritative media service. 

At the same time we are a marketing services group with a portfolio of high impact services, helping our client sponsors to gain a measurable  edge on their competitors. We use our command of both web and print marketing, particularly in branded content and 1 to 1 marketing, to lift a client's ROI on all marketing initiatives. We promote to our own VIP audience in Luxury, and the client's customer base as well, to achieve the highest possible impact.

 

From the Editor

Ipsos Mendelsohn and American Express Publishing-Harrison Group
Offer Fresh Insight on Consumer Behavior in 2010


According to new studies from two blue-chip research sources, Ipsos Mendelsohn and American Express Publishing - the affluent are not only ready to travel -- they are frequently going to spend more on it. While the Ipsos study focused on intent and American Express Publishing on mindset, they both point to a surge in affluents taking to the road (Amex sees an increase of 6 to 8% in spending on all luxury categories). Interestingly, both studies agree on a positive attitude despite lingering concerns about the economy. Here's a look at the highlights of both 2010 studies.

LuxuryTravel 360 has long looked to the affluent as a burgeoning market in business and leisure travel, fueling growth in more affordable, common sense luxury - less glitz and glamour, but ready to pay extra for memorable family experiences and genuine local culture.

Subscribe to the Luxury Travel 360 Newsletter
Email:
Preferred Email Type: HTML    Text