In business publishing, online or print, one is always
recognized by the Brands and the Packages in which the goods are delivered. In
our case the portfolio consists of:
Luxury Travel 360 Bi-weekly Report
Luxury Travel 360 Web Site
Travel Weekly Selects:
The Luxury Travel 360 Track in Print
Luxury Travel 360 Roundtables and Dialogs
The 360 Imagination Awards in Luxury Travel Marketing
VIP Consumer Research Panel REPORTS
Luxury Travel 360 Insight Reports on sectors and special
interest
Because our content is a blend of original material and
careful aggregation from major journals, conferences and research reports we
are most likely to remain ‘lean and mean’ in full time staff, and very strong
in our recruitment of free lance specialists in specific travel sectors as well
as columnists who provide regular VOICES and VIEWS material that we find compelling.
We see the content team as a community dedicated to
providing a broad 360 perspective on critical issues in travel development,
distribution, and marketing. They will almost always have recognizable faces
and achievements in travel management. They will have a broad brief while
writing in our brieflet style. And you will often see a capsule view of their
perspectives on the website, with an invitation to link to expanded versions of
their material.
We are proud to have Harvey Chipkin, gifted veteran travel writer and good colleague, as our Editor at Large. His distinctive style breathes life and fun into our bread and butter imagination marketing stories and insightful interviews with luxury notables.
Melissa Bradley’s On My Mind message in the Sept-Oct issue of Indagare—family focused travel--just happened to be what was on my mind as I reviewed some of the most recent surveys on consumer travel behavior in a struggling economy.
In the November 3rd issue, covering the Latest Quarterly Survey from American Express Publishing/Harrison Group on Affluence and Wealth in America, is a most informative visit to spending in a troubled economy.
One thing that struck us, as we listened to the October 2 presentation, was how the term affluent covered so much territory - There is “ Bedrocks” Affluent, “Upper Middle Class” Affluent, “Pinnacle” Affluent, “Super” Affluent and finally, just plain Wealthy – all together, some 20 million households.
Nat Ives, in Ad Age Online Sept 6, cites new data from Ipsos MMR which assures that well-off readers read print publications just as much now as they did 5 years ago.
Also, survey respondents making more than $100,000 annually said their average hours online had grown to 22.1 each week from 10.7, while the time they said they spent watching TV sunk to 18.6 hours from 23.7 in the 2003 survey. Read the full Ives story at http://adage.com/mediaworks/article?article_id=130685. Lux 360 attended the client briefing this week and will provide additional perspective in our Sept. 30 issue, interviewing Ipsos MMR President Bob Shullman.
About Us 
We are proud to have Harvey Chipkin, gifted veteran travel writer and good colleague, as our Editor at Large. His distinctive style breathes life and fun into our bread and butter imagination marketing stories and insightful interviews with luxury notables.
